How Content Can Poison Everything!
How Content Can Poison Everything!
Introduction
Workshop Leader:
ElSayed Gewely
Workshop Schedule Date: 25 January 26 - 29 January 26
Workshop Schedule Time: 16:00 - 19:00 PM
Duration: 15 hours
Venue: Minaretein Building, Education City
About the Workshop
Overview:
In a world flooded with posts, slogans, and campaigns, content is no longer just about words; it shapes perceptions, directs emotions, and can, if mishandled, distort truth itself.
This workshop unveils how misused words, poorly framed messages, biased tones, or thoughtless phrasing can “poison” meaning, credibility, and trust.
Through real-world examples, engaging discussions, and interactive exercises, participants will learn how to spot manipulative or misleading language and rebuild content that heals rather than harms. The aim is not only to write better, but to write responsibly.
Structure
- Presentations
- Case-study analyses
- Group discussions
- Hands-on rewriting and tone-adjustment exercises
Methodology
Adopting a critical-thinking approach, this workshop moves from theory to practice, inviting participants to dissect real examples of harmful content and reconstruct them ethically. Group reflection and open critique sessions foster collective awareness of the power, and danger, of words.
Learning Objectives
- Recognize how content framing influences perception and emotion.
- Identify harmful linguistic patterns and biased expressions
- Develop techniques to reformulate manipulative or unclear messages.
- Strengthen ethical awareness in bilingual content creation.
Learning Outcomes
- The ability to evaluate and neutralize “toxic” language in texts.
- Enhanced capacity to write with precision, fairness, and empathy.
- A deeper understanding of content ethics and responsibility.
Target Participants
Writers, editors, translators, content strategists, and communicators who wish to refine the integrity and tone of their messaging.
About the Leader/Instructor
ElSayed Gewely
ElSayed Gewely is a seasoned bilingual content expert with over 15 years of experience in writing, editing, and translating across media, education, and government sectors in the Arab world. He has held key content roles with prominent organizations such as Qatar Foundation, Al Jazeera Media Network, and Qatar’s Ministry of Education and Higher Education, where he developed editorial style guides to ensure the highest standards of Arabic content.
In addition, ElSayed has delivered professional translation and editing training workshops for translators and linguists, sharing his expertise to raise language standards in the industry. His rich background and passion for clear, effective communication make him the ideal instructor to lead this workshop and empower participants to avoid common pitfalls in writing, translation, and editing.