About the Workshop

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Overview:

Our 'Translator as Rewriter' workshop is tailored to meet a growing demand in the market, where English often serves as the source language. Its primary objective is to empower participants with the capacity to create engaging Arabic content inspired by English, emphasizing a focus on the intended audience rather than pursuing a direct translation approach. This workshop is meticulously designed for professionals in creative fields, including media, marketing, advertising, and public relations, going beyond traditional translation. Serving as both a foundation and a practical roadmap, it equips participants with the tools to initiate their journey towards delivering Arabic content that remains uninfluenced by English, providing real-world applicability and impact.

Structure:

Presentations: Introduction, Techniques, Applications, Beyond Translation Crafting Content Assignments: Real-Text Exercises, Hands-On Projects 
Exercises and Quizzes: Interactive Learning 
Peer Collaboration: Group Discussions, Peer Feedback

Methodology:

The workshop methodology is thoughtfully crafted to provide a dynamic and practical learning experience. Over four interactive sessions, we focus on the essential skills of rewriting, especially vital for translators in creative industries, and transcreation, prioritizing hands-on practice and real-world applications. Through real-life examples, participants gain insights into the challenges that often hinder the creation of authentic Arabic content, and they are equipped with practical techniques to overcome these obstacles. The curriculum covers a diverse range of text types, including those commonly found in media, marketing, advertising, and other creative industries. Our approach is distinctly less theoretical and more practical, emphasizing the direct application of skills. Throughout the workshop, interaction between participants and the instructor is encouraged, fostering a collaborative learning environment. 

Learning Objectives:

• Adapting Styles: Develop the ability to switch between English and Arabic writing styles effectively.
• Precise Word Selection: Choose words thoughtfully for impact in Arabic content. 
• Coherence Mastery: Ensure seamless and logical Arabic content coherence. 
• Creative Rewriting: Apply creative techniques for compelling Arabic content. 
• Cultural Sensitivity: Understand cultural nuances in Arabic adaptation. 
• Mitigating English Influence: Refine Arabic content, reducing English influence. 
• Audience-Centric Approach: Prioritize audience resonance in content creation. 
• Text Type Mastery: Adapt various text types ranging from marketing to media, advertising, public relations, etc. 
• Innovative Transcreation: Creatively convey English essence in Arabic. 
• Contextual Adaptation: Tailor translation and rewriting to content and context.

Learning Outcomes:

At the end of the workshop, participants will be able to:

• Recognize Quality: Learning to discern strong Arabic content from weaker examples. 
• Overcome Challenges: Acquiring strategies to effectively tackle common text challenges.
• Style Proficiency: Grasping various writing styles to align content with communication goals.
• Text Enhancement: Learning techniques to refine, enrich, and reorganize text for greater impact. 
• Terminology Mastery: Developing expertise in searching for and employing precise terminology.  
• Transcreation Prowess: Acquiring the skills to creatively and authentically adapt English content into impactful Arabic. 

Target Participants

Professionals in communication, marketing, advertising, and creative studies looking to elevate their translation and writing abilities. This workshop is also ideal for novice translators, copywriters, and editors.

Register for this workshop